About us
Renate Kruijtzer-Keser and Mirella van den Doel have both been working in the ICT and technical line of business for over 20 years. It turned out that we have a lot of shared ideas about personal effectiveness and leadership. In particular, how we can encourage ambitious women to make their careers more smoothly being able to remain themselves at the same time.
Because of our enthusiasm about this topic combined with what we have experienced during our training and coaching sessions with these women, we started to focus more on this and founded SHERIOUSLY – Female Empowerment.

After we first had shaped our own companies (RenaSense en Doelbewuster) and established a foundation for it, it was time to put ambitious women in the frontline and give it place. Something that is so tangible and happening today. SHERIOUSLY-Female Empowerment- originated from this collaboration.
We recently did a research amongst ambitious women and what they came across during their career in a mainly male-dominated business world and wrote an e-book about it (in Dutch).

Renate Kruijtzer – Keser
Renate is business-like and practical, connects people, is empathetic and enjoys helping others to discover where their talents are and to re-empower themselves. She has worked in the IT sector in various managerial roles for more than 23 years.
Due to her focused training and her own personal development as a business manager, trainer, coach and HR consultant, she gradually learned how to create a better balance between people and organisations. Due to her extensive and wide experience, she now knows what her personal qualities are and where her strength really lies.
Down the years, she has experienced the high level of positive energy she gets when ensuring people and organisations show their best sides and she professionalised and developed further in this.
Mirella van den Doel
Keywords: enthusiastic, positive, sensitive, uses humour and powerful in vulnerability
As a manager of various departments in the technical sector, she has many years (> 20) experience with teams and the individuals in a team. To motivate and stimulate people are things she has done based on her nature and her heart. Gradually, she learnt through many training courses and her personal journey how to apply this in an even more effective manner. This has meant that she came to realise what the power of vulnerability, diversity and openness meant, which resulted in better understanding of what she represented (core values). This insight also meant that her teams became more successful.
She is convinced that every person has all resources in them to get change started. Together finding the various options and tools that she teaches you within this context guarantees this durable transformation. Regardless of whether this is to become more self-confident, have a better work-life balance, or deal with the next step in your career. “You can do it and you don’t have to do it alone.”
