About us

Renate Kruijtzer-Keser and Mirella van den Doel have both been working in the ICT and technical line of business for over 20 years. It turned out that we have a lot of shared ideas about personal effectiveness and leadership. In particular, how we can encourage ambitious women to make their careers more smoothly being able to remain themselves at the same time.

Because of our enthusiasm about this topic combined with what we have experienced during our training and coaching sessions with these women, we started to focus more on this and founded SHERIOUSLY – Female Empowerment.

After we first had shaped our own companies (RenaSense en Doelbewuster) and established a foundation for it, it was time to put ambitious women in the frontline and give it place. Something that is so tangible and happening today. SHERIOUSLY-Female Empowerment- originated from this collaboration.

We recently did a research amongst ambitious women and what they came across during their career in a mainly male-dominated business world and wrote an e-book about it (in Dutch).

Renate Kruijtzer – Keser

Renate is business-like and practical, connects people, is empathetic and enjoys helping others to discover where their talents are and to re-empower themselves. She has worked in the IT sector in various managerial roles for more than 23 years.

Due to her focused training and her own personal development as a business manager, trainer, coach and HR consultant, she gradually learned how to create a better balance between people and organisations. Due to her extensive and wide experience, she now knows what her personal qualities are and where her strength really lies.

Down the years, she has experienced the high level of positive energy she gets when ensuring people and organisations show their best sides and she professionalised and developed further in this.


Mirella van den Doel

Keywords: enthusiastic, positive, sensitive, uses humour and powerful in vulnerability

As a manager of various departments in the technical sector, she has many years (> 20) experience with teams and the individuals in a team. To motivate and stimulate people are things she has done based on her nature and her heart. Gradually, she learnt through many training courses and her personal journey how to apply this in an even more effective manner. This has meant that she came to realise what the power of vulnerability, diversity and openness meant, which resulted in better understanding of what she represented (core values). This insight also meant that her teams became more successful.

She is convinced that every person has all resources in them to get change started. Together finding the various options and tools that she teaches you within this context guarantees this durable transformation. Regardless of whether this is to become more self-confident, have a better work-life balance, or deal with the next step in your career. “You can do it and you don’t have to do it alone.”


Top trainers, fijne ambiance, mede-deelnemers die zich openstellen. Kleinschalig. Ik heb genoten van dit cadeau aan mezelf en het heeft me verder gebracht in mijn vind-tocht.

Anne Ariesen 
Anne Ariesen

Je kan zo lekker jezelf zijn. Heerlijk laagdrempelig. Top coaches!

Valerie van Hooijdonk 
Valerie van Hooijdonk

Er is niets fijners dan begrepen voelen. Dat je emoties er mogen zijn. En dat wij vrouwen echt power hebben alleen dat wij dit soms vergeten. Maar wat fijn dat 2 powervrouwen (Renate en Mirella) dit zijn gestart, om alle vrouwen te laten zien wat voor kracht wij hebben. Hoe wij die kunnen gebruiken. Laten zien wat wij kunnen en hoe ons brein werkt. Alleen maar liefde.

Zaneta van Oorschot 
Zaneta van Oorschot

Verbazingwekkend wat wij als groep en individueel tijdens de 3-daagse training bereikt hebben! Het was goed om bewust tijd in onszelf te investeren en het was mooi om dit onderlinge proces met elkaar te doen. De onderwerpen waren zeer divers, we hebben veel geleerd, over onze communicatie, over het effect er van en hoe we dit nog beter kunnen inzetten. Mirella en Renate zijn geweldige vrouwen en door het stellen van de juiste vragen en het delen van persoonlijke ervaringen, zorgden zij voor een warme en vertrouwde omgeving.

Groep van 13 deelnemers Baker Tilly Baker Tilly
Groep van 13 deelnemers Baker Tilly

Deze dagen heb ik ervaren als een veilige, betrouwbare omgeving waarin je je kwetsbaar op mag stellen en waar je gezien wordt. Renate en Mirella communiceren helder en duidelijk en laten je ook ervaren hoe je het in de praktijk kan gebruiken. Je krijgt tools waarmee je bewuster kunt communiceren in verschillende situaties.

Karin van Rijsewijk 
Karin van Rijsewijk